It is not hard to imagine that The Lorax book is a favorite in my house. So when we did not get to see the movie in the movie theater we did the next best thing we purchased it on DVD. It is not the greenest thing to purchase DVD’s but I do believe that when you have young children the classic kids movies should be purchased on DVD so they can be watched over and over and over again.
I fully expected Dr. Seuss’ The Lorax movie to be packaged in an environmentally friendly way. I was horrified when I saw it packaged the way we see every other DVD wrapped in plastic with a cardboard sleeve with a plastic holder inside! I could not believe it.
I went on line to see if we had failed to order the commemorative green version of the movie. To my knowledge there was no such version.
It sounds dramatic but I was so disappointed. Here I am teaching my daughter about the environment and the Lorax story is one of the ways we talk about what we can do and it shows up in the least ecofriendly packaging I can think of.
So I looked for a recycling symbol on the packaging and there was none!! There was “AGIPolymatrix” “eco-lite” imprinted on the spine on the inside of the DVD case. So I took to Google and did some research and this case uses 26% less plastic than other cases. I also found many message boards of DVD collectors complaining about this case because it is “flimsy.” While I would agree it weighs less than other DVD cases and is “flimsy,” it is still plastic, has no recycling symbol and was wrapped in plastic.
According to www.the-numbers.com in the first week of DVD sales totaled 1,964,701. So that means that 1,964,701 DVD cases will be around when my great, great, grandchildren will be born and we know that this is just what was sold not what was produced.
So for a movie that opening scene talks about a world made completely of plastic with nothing natural in it and has an over arching theme of environmentalism, waste reduction and appreciation for nature…. the packaging was a cruel joke and a mixed message for children.
Want to let Universal know they failed our children here is how:
Tweet them at @universalEnt @TheLorax and tell them you are disappointed in their packaging. Here is a sample “@universalEnt I am disappointed in your packaging for @TheLorax Maybe you need to watch the movie again #GreenFail”